Where are your guests?

Where are your guests?

I don’t mean where geographically or even metaphorically. But where are your guests on the customer journey? The what? The customer journey is a marketing term given to the process of turning potential guests into actual guests.  It’s about bringing new...
I Haven’t Got Enough Time

I Haven’t Got Enough Time

“I haven’t got enough time” How often do we all say that? For me when it came to running my business last month, I said it more times than I dare to think about.  Last month, I had far from a “normal” time.  I had the builders in the...
Using  Video To Engage – Literally!

Using Video To Engage – Literally!

What will help your holiday home stand out, show off its uniqueness and ultimately get you more bookings? A promotional video for your holiday home – that’s what! Here’s a guest blog from Jamie, a freelance filmmaker and owner of Copperwheat Films to...