Do you want to earn more from your holiday home?
I hear you!
Your dream is that you could handle all your bookings yourself, but right now starting to get direct bookings scares you.
You don’t want the pressure and you feel that your limited marketing knowledge and abilities are just going to let you and your holiday home down.
The result? You feel chained to the big listing sites who are taking those big fees from you.
You keep accepting cheap bookings just to fill up your calendar because a booking (however cheap) is better than no booking at all. Right?!? Eh no!
It’s so frustrating, you’ve got this lovely property and you just simply aren’t making the returns you should from it.
And as soon as you look at what you could change and the action you could implement, it all seems overwhelming, confusing, expensive and riddled with potential pit falls (wasting time, wasting money, not being able to deal with the tech to name a few).
Don’t worry, I know how you’re feeling and I can help you.
My 7 step Holiday Rental Success Formula online program is written just for you.
It’s bespoke for holiday rentals and it’s brilliant!
I bring together my knowledge and experience as a holiday home owner with my business strategy and advice, blend it with my styling and presentation background and allow you to put together a profitable action plan to attract more holiday makers who will swoon over your property, recommend you to their friends, leave the best reviews and rebook to come back again and again.
No more muddling by, no more fingers crossed hoping for the best, no more dreaming of how you wish your holiday home business could be. Make it happen!!
Can you imagine earning an extra £2100 each year from the school summer holidays alone?
If you are currently charging £500 for a peak week and paying 20% commission, your net revenue is £400 a peak week.
I can show you the simple ways you can increase your base price to £700, have your guests willing to spend that with you and pay no commission as you’ll be taking bookings directly, earning you £700 net revenue per week. That’s an increase of £300 PER WEEK!
Multiply this by the 7 weeks of the school holidays and bingo, you’ve earned £2100 more – in just 7 weeks!
Imagine if you could be shown in 7 steps, using a 7 step formula, how your lovely holiday rental can return a healthy profit like this, on each booking and still have happy guests.
Imagine having confidence in your ability as a business owner and the marketing skills that deliver the results you strive for. How amazing would it feel knowing each day exactly where you should be focusing your time and resources to get you earning more. Imagine each booking you take being a high-value booking – imagine your profit margin!
Keep reading to find out how my online program and I can help you achieve this.
- Lacking in confidence over your marketing and business skills
- Wasting energy attracting low-value bookings (where’s the profit in that?)
- Time wasted dabbling in social media, half heartedly updating your website in the hope that you’re doing the right thing
- Frustration that your marketing isn’t working (you need proven strategies that will)
- Spending on unnecessary items that don’t add value (you haven’t got money to waste)
- Randomly searching online for solutions that might work – here’s one that will
Are you ready to learn the 7 step formula to propel your profits?
…. You’re worried that it will cost too much money to create a quality product rental as it sounds expensive and will take too much time to get it right.
… You’re anxious that you might not be up to the job as you don’t have any experience in marketing, no real understanding of search engine optimization (SEO) and as for social media you haven’t got any more time to commit to that.
Don’t worry, I know how you’re feeling and I can help you.
I’ve created an affordable, easy-to-follow, simple to implement,
7 step online program called Holiday Rental Success Formula.
Written just for you!
And don’t worry if you haven’t taken an online program before. I’ve made it really easy. And you’re not expected to be a business or a marketing expert (far from it!).
You can work through my video tutorials at your own pace, revisiting each section as often as you need to. They are designed to be easy to follow and easy to implement in your holiday home business. And if you get stuck, I’m here to support you; pop over to the Success Formula Facebook group (just for those who join this online program) and ask your specific question. Get priority access to me in that group to help get you unstuck.
This program teaches you, amongst other things, how to:
- Focus, think and behave like the business owner you are
- Set stretching prices to meet your income targets
- Present and style your holiday rental so it stands out from the crowd and pulls in those bookings
- Adapt “savvy” spending and only spend where necessary
- Market to your ideal guests, guests who will appreciate what you’re offering and pay for it
- Optimise marketing tools such as social media, email marketing and your website so they work for you
- Add value to the guest experience and exceed guest expectations
You will become familiar with my principles:
- your changeover costs are the same no matter what you charge per week, so be the property that can justify charging more per week
- you can always fill a holiday rental if you charge peanuts but what’s your property actually worth to the right people
- you can charge at least 20% more per booking by offering the quality holiday rental experience that I teach in this online program
- it’s not about ripping everything out and starting again but about working with what you’ve already got
Using the income boosting example above, of how my Holiday Rental Success Formula works:
I will show you how to create that quality holiday rental that is worthy of those higher prices but still offers value for money and that your guests will love!
You will feel confident with your new pricing because you know that the time and effort and the tlc that you put into your holiday home deserves those higher prices.
Join this program and you’ll get access to a private Facebook group only for members of this program. It’s where I will support you and answer your specific questions as you work through this online program. Via this group I will hold you accountable as I want you to get the results that I know you’re capable of!
Buying this online program isn’t enough I want to know that you are taking action!
The Holiday Rental Success Formula online program consists of 7 steps, all of which are just as important as each other. You need to apply the knowledge and techniques covered in all 7 steps to move your holiday rental business forward and maximize your income.
Step 1 – Your Guest – So you think you know who your guests are or you don’t really care who your guests are?? Well this one is super important. You want to attract the right people to your holiday cottage, you want people who don’t grumble about your pricing and who don’t destroy your beautiful property don’t you? It’s time to work out who is your ideal guest, what do they want from their holiday, what are their expectations, how can you meet their needs exactly, what are they looking for from their holiday, what will they pay more for, where can you get your message in front of them?
Step 2 – The Product – You love your holiday home and it’s time to let the world know just how bloomin’ gorgeous it is too! So often we are so close to our property and it’s so close to our heart that we just assume that everyone knows how very lovely it is. Let me show you how to best present what you have, how can you tweak it, how can you add value without spending shed-loads, how to set stretching yet realistic prices.
Step 3 – The Experience – This is more than just a rental isn’t it! You are providing people with experiences and memories that will last a lifetime. It’s time for you to work out how to make your guests feel valued, what’s acceptable for welcome packs and hampers and what’s not. How you need to treat your guests and what you have to do to keep them happy and coming back for more!
Step 4 – Visibility – If you blend in then, guess what, you blend in. It’s time to be loud and proud about what you have to offer. If you aren’t marketing your property properly then you are stealing the chance of making those AMAZING memories from those who would love to get their toes on your carpet. Let me show you how to get seen by your guests (no-one can book your awesome experience if they know nothing about it), how to optimise your time on social media, the importance of writing attractive copy to sell your holiday rental, listing site decisions, being visible in your area. How to use Facebook advertising to find new guests.
Step 5 – Going Pro – I know you love it and I know that it’s more than a business BUT I don’t want you to have an expensive hobby. I want you to have a sustainable business that not only financially recompenses you but that’s REALLY rewarding too! It’s time to work out how to capitalise on your uniqueness and use what sets you apart to your advantage.
Step 6 – Relationships – They are more than just names on a booking form aren’t they! These people might come back year on year, your property could be part of some people’s lives as much as it’s a part of yours. Let’s explore the customer journey, email marketing, the booking cycle, building relationships, gathering social proof and what to do with it.
Step 7 – Momentum – No point in just doing this in the short term, let’s make it fabulous and sustainable. I am going to show you how to keep up what you’ve just learnt and what do you need to do differently depending on the time of year. Plus how to systemise and maintain high standards, the importance of operating efficient systems and implementing regular business reviews.
I’m Karen Spencer, founder of The Business of Holiday Rental. I help owners find and release the potential in their holiday rental and to run it as a successful business; to make every booking count. Ultimately helping them to earn more and to enjoy the process of being an owner too.
I am an experienced, quality holiday cottage owner. On a budget, I took my cottage from bland to something rather special. I now attract guests at the higher end of the market, earning 20% more per booking than comparable properties in my area.
I have combined my corporate coaching background, my qualification as a home staging stylist, my experience working for a self catering agency and my years of knowledge as a holiday home owner to bring you this online program.
So now you’re thinking it all sounds great but you won’t be able to afford it?
But, I know what it’s like running a holiday rental business and I know how costly it can be, so I’ve kept this program at an amazingly low £297
OR pay by monthly installments if you prefer:
For this investment you get:
- lifelong access to all those jam-packed, business boosting lessons
- accountability to keep you on track
- priority access to me via the Holiday Rental Success Formula Facebook group
- Q&A sessions and support when you need it!
Who is this program for?
It’s for you if you’re ready to take your holiday rental business to the next level. If you want to take control of it and get direct bookings yourself. But feel you need some virtual hand holding to get your there.
How is the program delivered?
If you haven’t taken an online program before, it’s nothing to be scared of. All you need is access to the internet and a pc/laptop with speakers, so you can listen to the lessons. If you’re able to watch and listen to a YouTube video or BBC i-Player then you’re good to go!
After purchase, I’ll email you a link to a special page on my website where you will access the content of this program. You can login to this page as many times and anytime you wish.
The lessons are recorded as video webinars. Work through the video at your own pace. Plus there will be some step by step video tutorials on some of the techie stuff.
What’s the timescale?
You have lifelong access to all lessons. The material is yours to keep forever! You can work at your own pace and revisit a particular lesson and tutorial again and again. There’s no such thing as getting left behind.
How much time will I need?
Each lesson lasts an hour at least. Plus some how-to techy videos. Plus you will need to allow time to work through the concepts and next steps raised in each lesson. The more work you do here, the better your results!
Do I need to have any technical/marketing/styling knowledge?
No, don’t worry about that because you will learn my tips and techniques during the process.
Do I need any special equipment?
You will need access to a computer or laptop with an internet connection. And you will need a speaker or a headset so you can hear my webinars.
Are you ready to join the program? Ready to learn and implement the holiday rental success formula? Are you ready to earn more?
I’m passionate about helping and empowering holiday rental owners to benefit from the potential in their holiday home. Let’s get working together and moving your holiday rental business forward.